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22May 2019

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How To Use Overselling in Reselling Hosting?

Tutorial, Web Hosting by IntellyHost
Overselling

Overselling is a theory in reseller web hosting whereby your hosting provider gives you more resources and disk space to sell to your customers. Since the majority of your customers may not use up their allocated resources, you can sell the same bandwidth and disk space to multiple customers. The reason being is that they don’t use up the allocated resources.

Implication of Overselling

Any provider that promises unlimited bandwidth and disk space is overselling. Since unlimited hosting is not actually possible, providers make use of their terms and conditions to define the actually available resources. If you are running a reseller hosting business, you can take advantage of overselling in order to grow your business and reduce costs. This is even more viable if you are a small business as reseller hosting scales extremely well with overselling.

The Need To Remain In Business

The cost of running a server is fixed and many customers will not use up their resources. Adding more customers will optimize your resource usage and you can provide a competitive service. If you don’t oversell, it may be difficult for you to provide competitive pricing to your customers. This may force you out of business.

Be Ethical

Furthermore, overselling should be properly carried out to not overburden the server. You must ensure that the situation does not degenerate to the point that increased traffic will slow down the server. If this happens, customers that are promised unlimited hosting will feel uneasy and this can have an adverse effect on your business.

The best way to succeed with overselling is to upgrade your reseller hosting plan once the demand of your customers increases. For example, if your reseller hosting package allows you to have unlimited websites with 5GB storage, 100 GB bandwidth. You can go ahead to oversell and when you discover that there is an upsurge in demand, you can upgrade to the next plan.

For the example given above, if after six months, your customers have used up the 5GB storage or 100 GB bandwidth or both, you can upgrade to a plan that offers 10 GB storage and 200 GB bandwidth. That way, it will be easier for you to oversell your reseller web hosting service without hindering the businesses of your customers. You will also boost your revenue and make more profit.

Choosing The Best Reseller Hosting Package

In order to succeed in your reseller hosting business, you need to choose the right hosting package. This will let you place your business in a profitable zone. Here are some key points to consider before choosing a reseller hosting package.

Supports Linux and Windows

Since Linux and Windows are the most popular operating systems for hosting servers, it is necessary for your hosting provider to have both. Your customers may not have the same choice, hence, you need to be adequately prepared for this type of situation. You should give them both choices as a reseller.

Flexible Packages

In order to oversell your hosting service, you need to deal with a hosting company that allows you flexible packages. This will make it easier for you to upgrade your plan when you discover that your customers’ demand has gone up. You should compare the plans so that you will be able to get the best plan for your business’s needs.

Amazing Customer Support

When your customers run into problems, the manner you adopt for solving your customer’s issues will define your business. As a result of this, your reseller hosting provider should be able to provide exceptional support service. The support staff should be available 24/7 as IntellyHost is. Web hosting is a serious business. You need to deal with a professional so that you can achieve your business goals.

Good Reputation

Good reputation is earned and not bought. If you research properly, you will find some reseller hosting providers that have been in the business for a while with a good reputation. It is advisable to deal with such providers in order to succeed with your reseller hosting business.

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